Sonic identity encompasses the audio elements associated with a brand, such as jingles, sound logos, or musical motifs. By utilizing these sonic elements consistently across various touchpoints, organizations can create a memorable and cohesive brand experience.

The first step is to define the sonic identity. This involves a comprehensive exploration of core values, mission, and target audience.

Based on this information, we create original compositions and sound design that reflect the desired brand attributes. Melodies, harmonies, or soundscapes that evoke the intended emotions and align with the brand’s personality.

We integrate the sonic identity across various brand touchpoints, such as commercials, jingles, phone systems, website, and social media platforms.